Idea Fix - The Blog

I wrote a post called the Monstrous a few weeks back about how I find a lot of today’s advertising taking on a strange form of monsterism and deliberate decay.

Now I’m all for people who deface mainstream ads and make them ugly or change the message, etc. More strength to you.

But the phenomenon that interests me of late is the horrific message hidden in plain site behind a lot of modern ads.

Here’s one I saw recently for a Dymo labelling machine of all things:

The ad is supposed to be humorous but instead gives a picture of mutant teeth parent archetypes that says something completely different about mutation and deformity. I intend to post more of these ads which to me reveal the nightmare side of Capitalist emptiness.